Earlier this month we attended the annual Whisky L in Shanghai, what an incredible event.
Whisky L was first held in 2009 and is now onto it’s 12th exhibition and is one of the largest whisky exhibition and spirits shows in Asia. Held in The Bund in Shanghai, a venue known for its design and style which reflects the luxury spirits event.
This year, Whisky L welcomed over 200 global brand exhibitors and 20,000 visitors over 3 days, these ranged from whisky lovers, industry masters, blenders, ambassadors and writers.
Our Loch Lomond Group booth displayed 20+ whiskies from our Glen Scotia and Loch Lomond Whiskies portfolios, including rare and premium single cask whiskies. Additionally, we held 30 people masterclasses, guiding consumers through our brands and whiskies.